Consumer behavior, product distribution, new sales channels are developing as quickly as the advances in supporting technology. Your products find their way into the hands of customers sandwiched between a mixture of flyers and interactive catalogs, tweets and traditional snail mail, and online shops and POS promotions. But do your customers know how to find their way to your product?

The number of distribution and sales channels available is growing almost monthly. And while multichannel marketing was merely a reference to print and e-commerce a few years ago (including several additional forms such as stores, platform sales, and e-catalogs, of course), over the last few months, further key communications platforms such as Twitter, Facebook, Groupon and others have been added. But how do we go about managing and using these media? Which technical platform is the most suitable for addressing your target audience precisely? No sooner have you created the content for your iPhone or iPad, then a whole series of other new platforms enter the starting blocks (Palm/HP with WebOS and RIM with Blackberry Playbook), or see the light of day for the first time (Apple's iOS 4.3 and Google's Android 3.0 on the Motorola Xoom). We are all living in a fast-moving technological world, and we at Comosoft see ourselves as being your compass for finding a way through the maze of distribution and sales channels available. We are enhancing our LAGO Mobile with new channels on an ongoing basis and the planning for the support for various technological platforms are underway. So you have every reason to be excited. If you have any questions on this or any other topic addressed in this newsletter, we will be more than happy to advise and help you in any way we can.

the Comosoft team

Set the status in WebProof without workflow
The Proofing module in LAGO Web has been optimized to allow the advancement of document status when working with a workplan without jobs. Available in LAGO 4.2

Enhancements for translations in the OfflineXT (Placeholder translation)
It is now possible to translate placeholder values in the Offline Translation XTension/Plugin for LAGO and have them update the appropriate database fields when the document is reimported into LAGO. Available in LAGO 4.2

Provide element user fields in Element sorting dialog
The Position numbering dialog for the sorting of element order has been enhanced to display the user definable database fields. These fields are displayed for information purposes only and cannot be used to sort the data in this dialog. Available in LAGO 3.12.6 and LAGO 4.2

Asset list view: Display Date + Time within columns and enhance sorting
When working in the list view in the Asset light table in LAGO Explorer and LAGO Pict the date fields will now show not only the date that an image was imported or updated on but also the time that it occurred. Sorting by these fields will take the time into account. Available in LAGO 4.2

Data import or export can now be initiated in LAGO Explorer
It is now possible to trigger an import or an export of data for a specific catalog from LAGO Explorer, it is no longer necessary to open the transfer server and define the import/export there. The import/export process will still be carried out by the transfer server and the user will be notified by email once the action is completed. Availble in LAGO 3.12.6 and LAGO 4.2

With our release of LAGO 4.2 we have incorporated many new ideas into our web application LAGO Web Asset. It's not just that we have dressed it up in a new and more modern outfit. You're now able to edit media data such as workflow status directly within the web application with a single click. In addition Web Asset is much faster now and is providing more space for your images.

But see for yourself and watch our tour through LAGO Web Asset.

New release, new luck! Of course we have a new winner of our April release prize draw. Apples little music wonder goes out to our lucky winner Shannon Guidry at Stuller. Congratulations! Everybody else still has the chance to win with our upcoming releases. So good luck to you - the next prize draw will be in May with our next release. If you're not signed up yet but interested in winning an iPod shuffle click here to visit our facebook page or here to browse our twitter channel.