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Editorial:
Comosoft about the
major release LAGO 4
and lots of new things.

LAGO4:
It's happening,
LAGO 4 is available -
a quick overview

Focus on:
LAGO Mobile -
Movie-Tour about the
new m-commerce tool.

Followers&Friends:
Stay tuned with
Comosoft and win
lovely prizes.

5/2010

Dear Readers, Followers & Friends,

We've done it! Today the new release of our LAGO product family sees the light of day. We fully and freely confess to pathos overload in the preceding and the following lines, but we are incredibly proud and awed to be presenting - after 18 months of development and more than eight years after our last major release - a completely revamped and updated version of the LAGO system which truly represents a step into a new dimension in product information management and multichannel publishing.

Not only have we completely redesigned all the interfaces for all modules, we've also made all functions available both as thick clients and as smart, intuitive web clients based on standard Web 2.0 technology.

And that's not all! Numerous great new functions, including extended planning and evaluation tools, new modules for optimising decentralised production processes and a host of tools and apps to support the new mobile distribution channels round off this impressive new release.

We're convinced that no matter what your requirements, tastes or sector, LAGO 4 has exactly what you need and that it will provide all the functions and extras you require from a media neutral multichannel publishing application, now and in the years to come.

This newsletter gives you a first multimedia glimpse at all the new features. Get in touch if you're interested in receiving a full list of all the innovations and extensions.

And on the subject of innovations: experienced social networkers out there will have seen from the greeting in this letter that we've branched out: our new Facebook and Twitter profiles give you another way of staying in touch with us, meeting like-minded users and discussing everyday questions about LAGO, Comosoft or other industry-related topics.

Read on and you'll find more details in this newsletter. It also pays off to join up fast: we're offering great prizes for our first followers and friends...and not just today, but for every three-monthly release.

We hope you enjoy reading this issue of the Comosoft Newsletter!

The Comosoft team

LAGO 4 ist da!

LAGO4 Key Functionalities:
The following is an introduction to some of the latest features included in LAGO4. You can get a full list at any time simply by contacting us.

1) Completely revamped user interface
With LAGO4 the user interface has been completely reworked. All icons have been redesigned, icon sizes can now be configured, and all modules can be highly customized as to which icons and palettes are shown while working. This means a user only sees the functions that are needed for day-to-day work. If a user has multiple roles, no problem; view sets, called "Perspectives" can be created, keeping the UI clean and functional at all times.

2) New LAGO Web-Portal with 11 different browser applications
All our web applications have also received a fresh new design, and on final completion 11 different applications will be available. Each is designed and optimized for specific workgroups and areas of responsibility.

The applications are:
LAGO PIM
LAGO Reports
LAGO Merch Planning
LAGO Asset Manager
LAGO Media Planning
LAGO Proof
LAGO Transfer Server
LAGO Admin
LAGO Layout
LAGO Translator
LAGO POS

3) New retail planning and reports functionality
The Planning and Whiteboarding-functions have been improved considerably. Users can work flexibly with predefined and free layout templates while referring to up-to-date product and planning information at any point in time.

Using Crystal Reports it's possible to create reports over each and every campaign and production channel. Your creativity and your access to the information you need no longer has any limits.

4) LAGO Mobile:
LAGO4 features tools that make it possible to create, design, and package mobile content for the iPad or iPhone and to export it the respective apps.

Furthermore LAGO4 features an iPad Application framework that can be used to show your own advertising media with full integration of multimedia content such as videos, music and slide shows.

Instead of a simple static PDF as some iPad applications use, LAGO Mobile uses the full functionality of the iPad as provided via Apple's iOS to create a truly interactive shopping experience, including inbuilt support of social networks such as facebook and Twitter.


LAGO Mobile, a new module within LAGO4, brings your print media (catalogs, customer magazines, flyers and brochures) directly to your customers iPad. Anytime-Export means being able to update content quickly and directly without any delays, so that your data is always up to date within your own individualised iPad App. LAGO Mobile is the perfect way to have your Print and Online-Shop work together seamlessly. Want to know more? Take a peek at our Video-Tour:


LAGO-Mobile-Videotour bei YouTube ansehen.

We are very much looking forward to the release of LAGO4, and while we know that we've put a lot of work into it, we have no illusions that you, the customers, have earned it. As the constant inspriration and motivation for new functionalites, you are also part of LAGO4.

Knowing this, we'd like to give a little something back to the LAGO community out there - with Comosoft on facebook and Twitter. Even those who are not yet aquainted with LAGO are invited. Here you can see exclusive tutorial videos, previews of new features, and see the latest news and photos. Voice your opinion, interact with other users, and get access to all there is to know about Comosoft, LAGO and the industry all compact on one page.

For the launch, and to each release all our fans and followers have the chance to take part in a prize draw for an "iPod shuffle" - so as we say in Hamburg "Nichts wie los!" - Go for it! Here is the facebook page, here we are twittering. Become a fan or a follower of Comosoft - or even better, both! ;) - and already you've taken part in the prize draw.

Imprint

Comosoft, Inc.
2601 Network Boulevard
Suite 430
Frisco, Texas 75034
Ph: +1 469-633-1650
Fax: +1 469-633-1651
E-Mail: info@comosoft.com

© 2010 Comosoft, Inc.
All product names are trademarks or registered trademarks of their respective owners.
All rights reserved.


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