In the following section we want to give you an overview of the innovations in LAGO 4.
This list is a preliminary extract, if you wish to know more please contact us and we will happily provide a more detailed list.
>> Completely renewed graphical user interface
The user interface and the icon design in LAGO 4 has been completely reworked.
It is now possible to create individual user interfaces and through these control which palettes and functions are available.
Via the assignment of user interfaces to user groups it is possible to significantly limit the access to functions and simplify the navigation within the LAGO Software Suite.
>> New LAGO Web Portal with 11 different applications
The user interfaces of all browser based applications have been significantly improved and are consistent with the new design. LAGO 4 provides a total of 11 different program modules which are adapted to the needs of each user role.
→ The modules are:
• LAGO Asset Manager
• LAGO Data
• LAGO Media Planning
• LAGO Merch Planning
• LAGO Translator
• LAGO POS
• LAGO Proof
• LAGO Transfer Server
• LAGO Admin
• LAGO Layout
• LAGO Reports
Some of the modules are only available early 2011.
>> Automatic quality check when importing assets
Assets can now be rejected by the asset import if they do not meet the pre-defined quality standards.
For each asset type it is possible to define standards for the following parameters
• Color depth (Choose from multiple color depths)
• File format (Choose from multiple file formats)
• Minimum resolution in DPI
>> Enhanced Retail planning functionality
Page layouts and grid fields for the automatic creation of retail pages are fully customizable by the merchandisers or the marketing team within the planning application.
The main advantage to this is that the number of page layouts which need to be created can be drastically reduced and the planning process is much more flexible since the merchandiser/planner can create their own page grids and re-use them in different advertising media.
>> LAGO Mobile provides support for M-Commerce
LAGO 4 comes with the tools to allow content to be designed, packaged and then exported to the respective Apps for mobile devices such as the iPad and iPhone.
In addition LAGO 4 provides an iPad application framework that can be used to create iPad optimised advertising presentations with integrated multimedia content such as videos, music and slide shows.
Instead of a simple PDF import which a large number of iPad applications use, LAGO Mobile supports all graphical user interface elements that are provided within the iOS development platform from Apple.
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